By Michelle Shipatuleni | Sunday Edition
Navigating fast-fashion platforms like SHEIN often feels like searching for a needle in a haystack. With thousands of new items added daily, filtering out low-quality fabrics to find pieces with clean silhouettes, structured tailoring, and longevity takes considerable effort.
Instead of endless scrolling, the secret to shopping the platform successfully comes down to bookmarking specific, elevated brands. For this edition of The Curator’s Notes, I’m opening up my personal directory and breaking down the best shops across formalwear, everyday casuals, shoes, bags, and essential foundation pieces.
1. Formal, Old Money & Simple Chic
When shopping for tailored blazers, minimal dresses, or structured office wear, look for shops that prioritize weight and clean lines.
MOTF
Belrosie
Firerie
Lumalex
Atui Studio
Lilora
2. Elegant Gowns
For black-tie events, formal dinners, or evening occasions requiring a floor-length silhouette, this standalone brand delivers sleek design without looking mass-produced.
Elitara
3. Casual & Chic
Building an effortless off-duty uniform requires versatile basics, soft knits, and relaxed denim that retain their structure over time.
SHEIN BAE
Glamful
Cevolie
Aloruh
AiiRZ
Maija (Great for Zara-style tailored casuals)
Zivah (Ideal for vacation wear and flowy linens)
4. Shoes
Footwear grounds an entire outfit. These shops offer sharp toe boxes, modern strappy designs, and sturdy heels.
Miss Mi (High-end footwear styles similar to Mango)
TuEzra
Wise Women’s Shoes
Cuccoo Bizchic
On feet & in love
Vogue walk
Urban vogue footwear
5. Bags
A structured bag instantly lifts a simple outfit. Look for clean hardware, matte finishes, and architectural shapes.
Offsoul
Essen Chic
She carry
NMXCBJHERS (A hidden gem for minimal Zara-inspired handbag designs)
Belleborg
Sensa chic
6. Undergarments & Shapewear
A seamless outfit starts with proper foundation garments. High-quality shapewear and innerwear prevent harsh lines under light or fitted clothing.
Shapora
Lilivine
Barelissa
Crystal Vow
Veilyse
Curator’s Final Tip
Always use a measuring tape and check the item's specific size guide before ordering—never rely on standard letter sizing alone. Taking a quick minute to measure your bust, waist, and hips ensures a tailored fit every time and saves you the hassle of returns.
Save this guide for your next wardrobe refresh, or pass it along to your favourite shopping partner.
